Asking book cover

Soft Cover
Size: 5.5"x8.5"
Pages: 108
$24.95 USD


“ASKING is the best of the breed. I can testify from first hand experience that if you ask the Panas Way, you shall receive.”
- Dr. Hugh B. Price, President, National Urban League

“The book is full of gems. No better blueprint for those of us embarking on the adventure of asking.”
- Jerold Katz, Head, The Park School

A 59-Minute Guide to Everything Board Members, Volunteers, and Staff Must Know to Secure the Gift

The first printing of ASKING sold out immediately. It's a wild, run-away success. It has now sold over 100,000 copies— the most sales in the history of fundraising.

The book takes the fear out of asking. It is an ensured journey to getting the largest gift possible to the greatest possible joy of the donor.

It's fun and inspirational.  And its short chapters and punchy comments make it easy to read. If you find ASKING as helpful and effective as thousands of others have, you'll want to buy extra copies for board members, volunteers, and all who campaign for you— whether capital or annual. 

Here’s what a few have said:

“ASKING is a quick read with practical tools, role plays, scripts, and examples that will ensure volunteers are successful when they put on their fundraising hats.” - M. Cass Wheeler, CEO American Heart Association

“Jerold Panas has demonstrated again that he is truly the poet laureate of philanthropy.” - Kenneth Roberts, President, The Frist Foundation

“May become the Bible of fundraising. Another masterpiece by the master of modern philanthropy.” - George Miller, President and CEO, United Methodist Higher Education Foundation

“I've known for years Jerry Panas knew everything about fundraising. But how does he know so much about me? In ASKING, he tells my story from 'jitters to joy'. Your confidence grows from page to page.”
- Edmund Toomey, President & CEO, The New England Aquarium