You will agree with us that no one knows fundraising like Jerry Panas does. In this spirited book he identifies and interviews fifty fundraisers he describes as being great—the best in the business.
These fundraisers give Panas inside information on what it takes to be the best. The very best. What they have to say may surprise you.
Panas analyzes the traits and skills of these successful fundraisers. He draws upon his own distinguished career to find the similarities and strengths.
One thing is certain, fundraisers are a totally dissimilar group. Although their lives and careers vary, a common congruity seems to join the profiles in this book. It is their unrestrained and unreserved single-mindedness to be the best.
More than 3,000 fundraisers were surveyed to produce the most comprehensive study of fundraising ever done.
For anyone wishing to be the very best he or she can be, this book is a must. It is also an inspiration. You will want to choose the traits, skills, and characteristics of these great ones and make them your own.
This book is signed by the author. (Signature Collection)