Jerold Panas is one of the nation's best and most popular writers on the art of motivating gifts. In this book, he offers a behind-the-scenes look at the strategies and skills that lead to successful fundraising. His lively and irreverent style makes it all fun to read.
You'll learn about the 4 Magic Questions to ask and the 7 Habits of a Highly Effective Fundraiser. Each chapter, each anecdote, is a lesson in how to ask for a gift—and how not to. It's inspirational, thoughtful, and instructive. Best of all, it will move you to action.
Each chapter is followed by what Jerry calls his ShortCourse. This alone is worth the price of the book. "It's better than a crib-sheet," one reader said. One review said: "I can hear Jerry talking directly to me in each chapter." You will also—it comes alive. And one review said: "It is his best book, hands down." We agree. (Signature Collection)